Brand Identity Design Portfolio

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Identities built for the tier they were going for.

A visual system should say the quiet part out loud — that you’re worth the price you’re asking. Here’s how that’s looked for other solopreneurs.

Note: much of our live client work is under NDA, so what you see here is a selected, publicly shareable slice of what we are currently working on.

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Case 01

Brand Name: Boardwise AI

AI academy for Nigerian executives and board directors.

Strategy Outcome: a 2×2 grid with one square inverted, the boardroom table seen from above with one seat that thinks differently; it also reads as a pixel, nodding to AI without a cliché brain or circuit.

Case 02

Brand Name: Groundwork

Build-and-buy advisory for diaspora Nigerians.

Strategy Outcome: a surveyor's plot square with four corner pegs, the exact first artifact of a verified land purchase.

Case 03

Brand Name: BrightBench

Live online after-school STEM and coding club for Nigerian kids at home and in the UK, ages 7 to 14.

Strategy Outcome: the bench itself, a blue seat on two yellow legs, drawn with toy-block geometry so it feels like something a child could build, which is the entire product.

Case 04

Brand Name: Northbound

UK skilled-visa and relocation advisory for African professionals.

Strategy Outcome: a compass roundel with the needle locked permanently north, because the promise is direction without deviation.

Case 05

Brand Name: BrickLedger

Accounting and tax exclusively for real-estate developers and property companies.

Strategy Outcome: three rectangles in a running-bond brick pattern that are simultaneously ledger rows, so construction and accounting collapse into one shape.

Case 06

Brand Name: The Corner Seat

Executive coaching for newly promoted C-suite and senior managers in United Kingdom.

Strategy Outcome: the mark is a corner bracket holding a filled square, literally a seat placed in the corner of the room.

Case 07

Brand Name: Aisle & Àṣẹ

Luxury wedding planning studio for high-end Nigerian weddings.

Strategy Outcome: the ampersand alone inside a ring, since the "&" is the whole business, the joining of two people and two cultures.

Case 08

Brand Name: Daylight

Solar and inverter installation for Lagos homes and SMEs.

Strategy Outcome: a half-risen sun sitting on a horizon bar, mid-sunrise rather than full sun, because the brand sells the moment power comes on.

Case 09

Brand Name: Upright

Physio and posture clinic for remote workers.

Strategy Outcome: a dot over a vertical stem, the most reduced possible drawing of a head aligned over a spine, and the same geometry as an exclamation mark inverted, quiet urgency.

Case 10

Brand Name: Margin

Fractional CFO for African tech startups.

Strategy Outcome: the wordmark is the logo, [M] in brackets, because brackets are how accountants notate what matters; the green M is the number worth circling.